Some of our best ideas start as internal experiments. Dropmodel was one of them.

Born as an internal project headed by brand director Adam Chaloeicheep and longtime friend-of-the-agency Tom Blake, Dropmodel began as a user-friendly financial modeling tool for real estate investing.

At the time, we were frustrated by the clunky spreadsheets and inaccessible platforms that dominated the space — tools clearly built for institutional investors, not the next generation of buyers, flippers, or first-time dealmakers. So we set out to build something different: a modeling platform that was intuitive, beautiful, and beginner-friendly, without compromising sophistication under the hood.

It didn’t take long for the idea to grow beyond us.

Dropmodel spun out as a standalone company with backing from Social Capital and other early investors who believed in the mission: to make real estate investing more accessible to everyone. It offered a simple yet powerful interface for analyzing deals, running pro formas, and understanding potential returns — no finance degree required.

In March, Dropmodel was acquired by HouseCanary, a leading real estate analytics and valuation platform. The acquisition allowed HouseCanary to further expand its capabilities in investor tools, while Dropmodel’s DNA — simplicity, accessibility, and modern UX — lives on as part of a larger suite serving everyone from individual investors to institutional buyers.

We’re proud of what Dropmodel became: a Together-born venture that made it all the way to acquisition. And even prouder of what it represents — our belief that brand, product, and business strategy are strongest when built together. This wasn’t just a design project or a content play. It was a real product solving a real problem. And it found the right home to grow even further.